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\n\tMartina McBride<\/a> spoke on Capitol Hill<\/a> in support of the NO FAKES Act<\/a> on Wednesday, calling unauthorized AI and deepfakes \u201cjust terrifying,\u201d as she called for legislation to be passed to defend artists.<\/p>\n \n\t\u201cI\u2019m pleading with you to give me the tools to stop that kind of betrayal,\u201d McBride said at a Senate Judiciary subcommittee hearing, per Billboard<\/a><\/em>. \u201c[The NO FAKES Act could] set America on the right course to develop the world\u2019s best AI while preserving the sacred qualities that make our country so special: authenticity, integrity, humanity, and our endlessly inspiring spirit \u2026 I urge you to pass this bill now.\u201d<\/p>\n \n\tThe bill \u2014 Nurture Originals, Foster Art and Keep Entertainment Safe Act \u2014 was presented in the House of Representatives and the U.S. Senate to protect celebrities from deepfakes hijacking their likeness and images. During the testimony, the musician spoke about how deepfakes affect artists\u2019 reputations and trust with fans, especially after they die.<\/p>\n \n\t\u201c[My fans] know when I say something, they can believe it,\u201d she said. \u201cI don\u2019t know how I can stress enough how [much unauthorized deepfakes] can impact the careers [of] artists.\u201d<\/p>\n \n\tThe NO FAKES Act plans to create a federal right of publicity that does not expire after death and could be controlled by a person\u2019s heir for no longer than 70 years after the person dies. The bill would create a notice-and-takedown system. Platforms will need to remove unauthorized deepfakes or AI quickly after notice and cut off repeat offenders, according to Deadline<\/a><\/em>. Social media sites would be shielded from liability if they comply with the act, but must use digital fingerprint technology to prevent misuse from happening again. Violators could face at least $5,000 per offense, plus punitive damages for willful misuse.<\/p>\n