{"id":38665,"date":"2025-07-03T16:15:01","date_gmt":"2025-07-03T16:15:01","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2025\/07\/03\/velvet-sundown-spokesperson-says-he-was-a-hoaxter\/"},"modified":"2025-07-03T16:15:01","modified_gmt":"2025-07-03T16:15:01","slug":"velvet-sundown-spokesperson-says-he-was-a-hoaxter","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2025\/07\/03\/velvet-sundown-spokesperson-says-he-was-a-hoaxter\/","title":{"rendered":"Velvet Sundown &#8216;Spokesperson&#8217; Says He Was A Hoaxter"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p> Velvet Sundown&#8217;s Spotify page also denies &#8220;spokesperson&#8221; Eric Frelon&#8217;s affiliation with the group<\/p>\n<\/p><\/div>\n<div>\n\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe pseudonymous Eric Frelon, who <a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/velvet-sundown-ai-band-suno-1235377652\/\">spoke<\/a> to <em>Rolling Stone<\/em> on Wednesday as a spokesperson for the viral <a href=\"https:\/\/www.rollingstone.com\/t\/ai\/\" id=\"auto-tag_ai\" data-tag=\"ai\">AI<\/a> band <a href=\"https:\/\/www.rollingstone.com\/t\/velvet-sundown\/\" id=\"auto-tag_velvet-sundown\" data-tag=\"velvet-sundown\">Velvet Sundown<\/a>, and runs a Twitter account that purports to represent the band, was running an elaborate hoax aimed at the media, he now says in a Medium <a href=\"https:\/\/medium.com\/@andrew.frelon\/i-am-andrew-frelon-the-guy-running-the-fake-velvet-sundown-twitter-fcab2b7e471b\" rel=\"nofollow\" target=\"_blank\">post<\/a>. The band\u2019s <a rel=\"nofollow\" href=\"https:\/\/open.spotify.com\/artist\/2GRtyAXWUiisGYub5SGMrb?si=96WSZ_QzSJ2N8td48vKEsw\" target=\"_blank\">official Spotify page<\/a> also posted a notice insisting that Frelon \u2014\u00a0who \u201cconfirmed\u201d that the band created music with the AI tool Suno \u2014\u00a0is unaffiliated with the band.\u00a0Velvet Sundown currently have more than 700,000 listeners on Spotify.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tA Velvet Sundown X account that\u2019s linked to from the band\u2019s Spotify page messaged <em>Rolling Stone<\/em> early Thursday morning asking for a correction and reiterating their disavowal of Frelon.\u00a0\u201cWe understand the intrigue our project inspires \u2014 and we\u2019re not here to dispel mystery,\u201d the Spotify-linked account Twitter said in a DM early Thursday morning.\u00a0 \u201cBut we are here to correct the record\u2026.The Velvet Sundown is a multidisciplinary artistic project blending music, analog aesthetics, and speculative storytelling. While we embrace ambiguity as part of our narrative design, we ask that reporting on us be based on verifiable sources \u2014 not fabricated accounts or synthetic media.\u201d (The \u201cband\u201d have not yet responded to a request for further comment.)<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules trending-in-article lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIn his lengthy Medium post, Frelon claims that he took advantage of the Velvet Sundown\u2019s lack of social-media presence and transformed another account he had started in March into what purported to be the band\u2019s \u201cofficial account.\u201d From there, he claims, he used a long list of \u201csocial engineering\u201d tricks, including interactions with the media, to make it appear to be the band\u2019s actual account \u2014 with the supposed aim of testing journalists.\u00a0\u201cKnowing from past projects something about the dynamics of journalistic news coverage,\u201d he writes, \u201cI thought it would be funny to start calling out journalists in a general way about not having reached out to \u2018us\u2019 for commentary.\u201d Frelon also told<em> Rolling Stone <\/em>on Wednesday that he had a strong interest in \u201cart hoaxes.\u201d (The phone number Frelon called from, with a 514 area code, now has a \u201cnot in service\u201d message.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tDespite the obvious AI origins of its photos and music, Velvet Sundown has been picked up on numerous Spotify playlists, attaining substantial listenership that led to widespread media coverage. Glenn McDonald, a former \u201cdata alchemist\u201d at Spotify, told <em>Rolling Stone<\/em> that their prominence on the streaming service is emblematic of a move \u201caway from understandable algorithms with strong grounding in actual human listening and communities\u201d and toward AI-driven systems that \u201ccan pick songs for recommendations based on characteristics of their audio.\u201d\u00a0<\/p>\n<\/div><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/ai-band-velvet-sundown-spokesperson-hoax-1235378542\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Velvet Sundown&#8217;s Spotify page also denies &#8220;spokesperson&#8221; Eric Frelon&#8217;s affiliation with the group The pseudonymous Eric Frelon, who spoke to Rolling Stone on Wednesday&#8230;<\/p>\n","protected":false},"author":5,"featured_media":38666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-38665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/38665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=38665"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/38665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/38666"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=38665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=38665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=38665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}