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\n\tDrake<\/a>\u2019s Iceman<\/em> era is officially here. After months of dropping social media hints, the rap icon officially commenced the rollout of his next album with a July 4th live stream where he strolled through his native Toronto in an Ice truck. During the ride, he soft-launched a song fans are calling \u201cSupermax,\u201d where he raps about venting on side-switchers with journalist Taylor Rooks. And before that, he fully debuted \u201dWhat Did I Miss,\u201d a classic contemptuous Drake number where he\u2019s melodically airing grievances and calling out those who seemingly flipped on him during his tussle with Kendrick. The record is strong, but it feels a year late, not to mention the odd optics of dropping a gun-laden video while pursuing a lawsuit where he claimed \u201cNot Like Us\u201d caused him mental anguish.\u00a0<\/p>\n \n\tDrake\u2019s brand is Scorpio scorn, but he can\u2019t convincingly pull that card right now because the current incongruity between his stage persona and Aubrey Graham the litigant is hard to ignore. That\u2019s why leaning all the way into vengeance could be a major misfire on his part.\u00a0<\/p>\n \n\tTo be clear, \u201cWhat Did I Miss\u201d feels like Drake in full form. He sounds invigorated, comfortably in his wheelhouse, and offers fans some IG caption fodder. Contrary to skeptical critique of the track, the title isn\u2019t him feigning absence; it\u2019s about the all-too-common feeling of wondering what signs we ignored in friends who hurt us. He rhymes, \u201cI saw bro went to Pop Out with them, but been dick riding gang since \u2018Headlines,\u201d which most people feel was a line aimed at LeBron James or DeMar DeRozan, two (former) friends who attended Kendrick Lamar\u2019s Pop Out concert. DeRozan was onstage while his Compton comrade performed \u201cNot Like Us\u201d five times and appeared in the music video for the diss track. The Sacramento Kings\u2019 small forward told reporters<\/a> last July that Kendrick was \u201clike family,\u201d and he still considered himself friends with Drake, likening the rap beef to Jordan vs. Kobe playing one-on-one.\u00a0<\/p>\n