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\n\tThe weekend of July 4 was relatively stacked with hip-hop releases from stars who have been beloved in the genre for years, but data from Luminate and Billboard reveal that few of them made the kind of impact they\u2019d once been capable of. Drake<\/a> fired shots at fake friends on \u201cWhat Did I Miss?<\/a>\u201d, ASAP Rocky<\/a> dropped \u201cPray4DaGang,\u201d singer Brent Faiyaz <\/a>played the roles of \u201cPeter Pan\u201d and \u201cTony Soprano\u201d with a double single release, Logic<\/a> produced his own single \u201cThe Adventures of Cocaine Larry,\u201d and Chance The Rapper<\/a> enlisted Smino<\/a> and Lil Wayne<\/a> for \u201cTree.\u201d<\/p>\n \n\tYet, only one song cracked the Billboard Hot 100: Drake\u2019s \u201cWhat Did I Miss?\u201d, which landed at Number Two. It was the only one to chart on Luminate\u2019s list of the 100 most-streamed songs of the week, too, per a report shared with Rolling Stone<\/em> (and it was Number One there). Even on hip-hop specific charts, things didn\u2019t look much better for the rest of the gang. Only Brent Faiyaz<\/a>\u2019s tracks managed to grab spots on the Hot R&B\/Hip-Hop Songs<\/a> chart (\u201cPeter Pan\u201d at 47 and \u201cTony Soprano\u201d at 28) in addition to Drake, and the Canadian rapper was the only one to make the Hot Rap Songs chart, too.<\/p>\n \n\tNotably, all of these artists are millennials who were stalwarts in what\u2019s known as the Blog Era<\/a>, the period between (very) roughly 2005 and 2015, kickstarted by the emergence of tastemaking rap blogs like NahRight, 2DopeBoyz, and Miss Info in the time of lawless filesharing and capped by the rise of streaming platforms like Spotify that radicalized the way music was made and monetized. Many of the biggest names in rap \u2014 and entertainment at large \u2014 today earned their stripes during the Blog Era. That includes many of these artists who dropped last week, as well as notable figures like Kendrick Lamar, J. Cole, Nicki Minaj, and Kanye West.\u00a0<\/p>\n