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Legendary musical icon Pharrell Williams has just launched his new brand Virginia, which is also a creative alias and community platform. <\/p>\n
Virginia is a destination where music, fashion, design, and community converge. It is both a pseudonym and a playground for experimentation, storytelling, and direct connection.<\/p>\n
An outdoor campaign has also launched across Pharrell\u2019s home state of Virginia, featuring aerial banners, large-format billboards, and wheatpasting across the city, teasing what\u2019s to come. Virginia will expand to offer live events, limited-edition product drops, new music, and early access to collaborations. Pharrell adds:<\/p>\n
\n\u201cVirginia is where I\u2019m from, but it\u2019s also who I am creatively. It\u2019s my space to dream, and a way to connect with people who are dreaming too\u201d.<\/p>\n<\/blockquote>\n
To coincide with the launch, Virginia is releasing its first full range of limited-edition merchandise\u2014from surfboards, swimwear, and beach gear to apparel, accessories, and home items\u2014each emblazoned with the bold Virginia mark. Select pieces will debut on Blackyachtrock.com<\/a>, the official home of Virginia. <\/p>\n
Built for super fans of Pharrell and the Virginia sound, access to the site includes karaoke\u2014unlocking music, merchandise, and the world of Virginia through voice. The site launches with a full takeover by Virginia Beach-based artist Sam Clayman.<\/p>\n<\/p><\/div>\n