\n<\/p>\n
\u201cWe\u2019re not here to repeat the mistakes \u2014 we\u2019re here to own the meme and do it right,” LimeWire’s COO said in a statement<\/p>\n<\/p><\/div>\n
\n\tIn today\u2019s WTF category: LimeWire has acquired the Fyre Festival<\/a> brand. The file-sharing company, which relaunched in 2022, had won a competitive bidding war for the brand behind one of the most infamous festivals of all time.<\/p>\n \n\tAccording to a release, LimeWire and Fyre will begin a new chapter \u201cgrounded in technology, transparency and a sense of humor.\u201d LimeWire also makes clear they want to preserve its past while taking the brand into the future.<\/p>\n \n\t\u201cFyre became a symbol of hype gone wrong, but it also made history,\u201d LimeWire CEO Julian Zehetmayr said in a statement. \u201cWe\u2019re not bringing the festival back \u2014 we\u2019re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.\u201d<\/p>\n \n\tAccording to Fast Company<\/a>, <\/em>Ryan Reynolds<\/a>\u2018 creative agency Maximum Effort had also bid on the Fyre Festival brand. Reynolds and Maximum Effort have had a longstanding fascination with the failed festival, referencing Netflix\u2019s Fyre <\/em>documentary memes in a 2019 ad for his brand Aviation Gin<\/a>. Zehetmayr revealed that Maximum Effort got in touch after LimeWire outbid the agency and the two entities have since collaborated on a new Visa ad that Reynolds narrates, which reimagines Fyre\u2019s slogan \u201cIt\u2019s everywhere you want to be.\u201d<\/p>\n \n\t\u201cCongrats to LimeWire for their winning bid for Fyre Fest<\/a>,\u201d Reynolds said in a statement. \u201cI look forward to attending their first event but will be bringing my own palette of water.\u201d<\/p>\n