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\n\tJustin Bieber<\/a> scored a seven-figure deal to headline Coachella<\/a> \u2014 all without an agent, Rolling Stone<\/em> has learned. The musician, who was announced as a headliner Monday night, worked \u201cdirectly\u201d with festival promoter Goldenvoice to negotiate the terms of his slot.<\/p>\n \n\t\u201cIt\u2019s a groundbreaking move for a headliner, and it\u2019s something he built entirely on his own,\u201d a source close to Bieber tells Rolling Stone<\/em>. \u201cBetween headlining Coachella<\/a> and the success of Swag<\/em>, it\u2019s clear this is the start of an exciting new era for Justin \u2014 one where he\u2019s fully in the driver\u2019s seat.\u201d<\/p>\n \n\tAn insider pegs Bieber\u2019s fee at north of $10 million for the two weekends, a figure that\u2019s in line with previous payouts for a topline Coachella performer \u2014 though Bieber won\u2019t have to siphon off an agency fee. (Goldenvoice parent company AEG has been Bieber\u2019s touring partner for the entirety of his career. A rep for Goldenvoice did not immediately respond to Rolling Stone<\/em>\u2018s request for comment on the fee.)<\/p>\n \n\tBieber\u2019s Coachella set will mark his first performance in the United States since 2022\u2019s Justice <\/em>World Tour. \u201cBieber is an unshakeable artist who has stood up against the grain and fought for his independence,\u201d the source adds. \u201cHis 2026 Coachella performance won\u2019t just be a headlining set, but a once-in-a-generation spectacle from a once-in-a-generation pop icon.\u201d<\/p>\n \n\tBieber\u2019s return to the stage comes after the release of his Swag<\/a><\/em> I <\/em>and II<\/em> albums, which featured hits \u201cDaisies\u201d and \u201cYukon.\u201d The Swag<\/em> project landed at Number 4 on this week\u2019s Billboard 200, following Bieber\u2019s release of <\/em>Swag II<\/em>.<\/a> According to Luminate, the two Swag<\/em> albums were tallied as one combined project, though the label has not clarified whether it is being counted as a deluxe edition, \u00e0 la SZA\u2019s Lana<\/em><\/a> which tacked on new tracks with her previous effort, 2022\u2019s SOS<\/em> \u2014 though there were two years in between. (In social media posts, Bieber himself has referred to Swag II <\/em>as a separate album, adding to the confusion.)<\/p>\n