{"id":47226,"date":"2025-09-22T17:12:03","date_gmt":"2025-09-22T17:12:03","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2025\/09\/22\/live-nation-ceo-says-concerts-are-underpriced-are-they\/"},"modified":"2025-09-22T17:12:03","modified_gmt":"2025-09-22T17:12:03","slug":"live-nation-ceo-says-concerts-are-underpriced-are-they","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2025\/09\/22\/live-nation-ceo-says-concerts-are-underpriced-are-they\/","title":{"rendered":"Live Nation CEO Says Concerts are &#8216;Underpriced.&#8217; Are They?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe live entertainment industry in 2025 is defined by its contradictions. Concerts seem to be more popular than ever, yet for every successful run, there\u2019s a growing number of <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/jp-saxe-cancels-fall-tour-low-ticket-sales-1235398534\/\">tours being canceled<\/a> <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/santigold-north-american-tour-cancellation-1234600548\/\">for financial reasons<\/a>. Post-Covid inflation has driven up prices everywhere, including the cost of putting on a great tour, leading to higher ticket prices.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tSpeaking last week at <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/09\/17\/live-nation-ceo-demand-concert-tickets-underpriced.html\">CNBC and Boardroom\u2019s \u201cGame Plan\u201d conference<\/a>, <a href=\"https:\/\/www.rollingstone.com\/t\/live-nation\/\" id=\"auto-tag_live-nation\" data-tag=\"live-nation\">Live Nation<\/a> CEO Michael Rapino took a rosier outlook, insisting that the demand for live entertainment has never been higher, and tickets are \u201cunderpriced.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cMusic has been underappreciated,\u201d Rapino said, especially compared to sports. \u201cIn sports, I joke it\u2019s like a badge of honor to spend 70 grand for a Knicks courtside [seat]. They beat me up if we charge $800 for Beyonc\u00e9.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tHe added, \u201cWe have a lot of runway left. So when you read about ticket prices going up, the average concert price is still $72. Try going to a Laker game for that, and there\u2019s 80 of them. The concert is underpriced and has been for a long time.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tBut many fans may not feel like Rapino\u2019s assessment of the situation matches their experience as concertgoers and ticket buyers.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tConsidering all the different types of concerts that take place, calculating the average ticket price is somewhat difficult. Pollastar \u2014 the live entertainment trade publication \u2014 said in its <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/news.pollstar.com\/2024\/12\/13\/2024bizanalysis\/\">2024 year-end report<\/a> that the average cost of a ticket to the top 100 worldwide tours was $135.92, while the average cost of a ticket to a top 100 tour in North America was $136.45.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIn the same report, Pollstar said the average ticket price for a stadium show was $128.64, for an arena $98.78, an amphitheater $70.72, a theater $75.09, and a club $43.95. Take the average of those figures, and you get a price of about $83, which is closer to Rapino\u2019s $72 estimate.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tEven if Rapino did argue that concerts are still \u201cunderpriced,\u201d he did acknowledge that prices are rising. Much of that is due to the type of production many of the world\u2019s biggest artists aim for. He noted that Beyonc\u00e9 had \u201c62 transport trucks\u201d on her recent tour: \u201cThat\u2019s a Super Bowl she\u2019s putting on every night,\u201d he said. \u201cTen years ago, there might\u2019ve been 10 trucks.\u201d\u00a0<\/p>\n<section class=\"brands-most-popular \/\/ editors-pick-module lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tEditor\u2019s picks<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tHe added that\u00a0\u201cthe cost has gone up\u201d alongside the \u201cinvestment in the experience.\u201d And also argued that many artists \u2014 despite needing to rely on touring for a significant portion of their income \u2014 are \u201cforfeiting margin for the experience\u2026 You hear about these $100 million grosses, that artist, depending on the show, he might only take home 30 percent of that, spending 70 on the show.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tArtists aiming to put on a great, elaborate show, while also making a living and paying a fair wage to their crews, certainly contribute to the cost of rising ticket prices. But those factors also exist alongside others, like <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/ftc-bans-hidden-ticket-fees-1235208143\/\">sky-high fees<\/a>, <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/the-cure-robert-smith-ticketmaster-scam-1235132969\/\">dynamic pricing<\/a> (where <a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/bruce-springsteen-ticket-controversy-1391011\/\">prices fluctuate<\/a> based on demand), and <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/senator-calls-on-ftc-to-enforce-bots-act-1235195779\/\">ongoing issues with scalpers<\/a>. The significant <a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/live-nation-antitrust-suit-takeaways-doj-complaint-1235026841\/\">power Live Nation and Ticketmaster have accumulated<\/a> since their 2010 merger has ultimately left artists and fans with few other options but to accept the terms they set for the live entertainment industry.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIt\u2019s possible that the landscape could shift soon. Last year, the <a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/live-nation-ticketmaster-monopoly-lawsuit-doj-justice-department-1235114969\/\">Department of Justice filed an antitrust suit<\/a> against Live Nation, accusing the company of operating as a monopoly. (Live Nation has <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/live-nation-ticketmaster-deny-doj-monopoly-claims-antitrust-suit-1235026384\/\">denied the allegations<\/a>, and the suit <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/live-nation-ticketmaster-antitrust-not-dismissed-1235296841\/\">remains ongoing<\/a>.)\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAnd just last week \u2014 one day after Rapino spoke at the Game Plan conference \u2014 <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/ftc-sues-live-nation-ticketmaster-scalpers-1235430610\/\">the Federal Trade Commission filed its own suit<\/a>, accusing <a href=\"https:\/\/www.rollingstone.com\/t\/ticketmaster\/\" id=\"auto-tag_ticketmaster\" data-tag=\"ticketmaster\">Ticketmaster<\/a> of hiding fees from customers until checkout; allowing scalpers to \u201cexceed\u201d ticket-purchase limits; and then letting those same scalpers resell those tickets at significant markups on Ticketmaster\u2019s own resale platform. (Live Nation-Ticketmaster has yet to respond to the suit.)<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tRelated Content<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tBut for now, there is something revealing about the status quo. When fans purchase tickets marked up by dynamic pricing, or when scalped tickets sell on secondary platforms for hundreds more than face value, that ultimately shows exactly how much people are willing to spend on <a href=\"https:\/\/www.rollingstone.com\/t\/concert-tickets\/\" id=\"auto-tag_concert-tickets\" data-tag=\"concert-tickets\">concert tickets<\/a>. Or at least how much <em>some <\/em>people are willing to spend, if they can afford it. And in the U.S., there are still a lot of people who can afford it, at least for now, as wealth inequality grows and the <a href=\"https:\/\/www.rollingstone.com\/politics\/politics-features\/trump-economy-spin-purge-bls-mcentarfer-statistics-economy-1235399439\/\">economy feels<\/a> <a href=\"https:\/\/www.rollingstone.com\/politics\/politics-news\/trump-america-jobs-labor-economy-tariffs-deportation-1235422315\/\">increasingly unstable<\/a>.\u00a0<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules trending-in-article lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tWhile Rapino celebrated the continued demand for live events \u2014 \u201cNo matter what you bring to that table that day, you unite around that one shared experience,\u201d he said \u2014 Pollstar\u2019s 2024 year-end report contained some possible warning signs. <span style=\"margin: 0px;padding: 0px\">The report noted that there were \u201cmore festival and tour cancellations\u201d in 2024 than at any time since the\u00a0<a target=\"_blank\" href=\"https:\/\/www.rollingstone.com\/pro\/features\/live-music-concerts-coronavirus-risks-losses-965482\/\">Covid-19 shutdown<\/a>\u00a0and the Great Recession between 2007 and 2009.<\/span>\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIt also flagged several declines in the North American live music scene. The overall gross for the top 100 touring artists fell from $6.63 billion in 2023 to $6.18 billion in 2024, a 6.79 percent decline. The average gross per concert fell 8.78 percent, from $2.04 million in 2023 to $1.86 million last year. And the average number of tickets sold for the top 100 touring artists in 2024 was 13,634, down from 15,008 in 2023 \u2014 a 9.16 percent drop. But that didn\u2019t stop ticket prices from rising, even just a bit, from $135.88 to $136.45.\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/live-nationceo-concerts-aunderpriced-are-they-1235432347\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The live entertainment industry in 2025 is defined by its contradictions. Concerts seem to be more popular than ever, yet for every successful run,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":47227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-47226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/47226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=47226"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/47226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/47227"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=47226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=47226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=47226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}