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If you are in the market for a new pair of blue jeans, they will cost you more now than they ever have.<\/p>\n
CNBC<\/a> reports that Levi Strauss has been quietly raising their\u00a0prices for a few months now as they attempt to increase their profit margins.<\/p>\n The most notable thing here is that Levi’s says that although they have raised their prices, the demand is holding\u00a0\u2014 meaning we are all okay with paying a little bit more for a good pair of blue jeans.<\/p>\n CEO Michelle Gass admits, “As we\ufffd\ufffd\ufffdve been taking these targeted actions, we\u2019ve not seen an impact to demand. We\u2019ll of course, stay very, very close to that but \u2026 we\u2019re taking a surgical, thoughtful approach on any pricing.”<\/p>\n Let’s break that down. If you are a typical jeans consumer, you are not buying too many pairs of jeans too often.<\/p>\n Let’s say you have a good pair of jeans that has lasted you years, but they finally wore out.<\/p>\n When you go to the\u00a0Levi’s website<\/a> or to pick up a pair at the department store, you might not even realize that the price has gone up a little since you last bought jeans.<\/p>\n Even if you did notice, you might assume that inflation has driven the price up a little since you last purchased jeans and swipe your credit card anyway.<\/p>\n Levi’s seems to be banking on these factors, and they are paying off, as the steady flow of purchases continue and their profit outlooks<\/a> soar.<\/p>\n Levi’s most popular jeans are\u00a0by far blue, a color that dates back to the brand’s\u00a0beginnings as work pants for blue-collar workers.<\/p>\n You have to go all the way back to 1873, when Levi Strauss and Jacob Davis received a patent for the first copper-riveted waist overalls, which were the original blue jeans.<\/p>\n Cancer touches almost every family at some point, and country stars are no exception. Tragically, some of them have died of their illnesses. Read on to learn the stories behind stars who have faced cancer diagnoses.<\/p>\n<\/div>\n Gallery Credit: Carena Liptak<\/a><\/p>\n<\/div>\n These are the 38 most famous songs in country music. If you don’t know the lyrics to each and every one, can you even call yourself a country fan? <\/p>\n<\/div>\n Gallery Credit: Billy Dukes<\/a><\/p>\n<\/div>\n<\/div>\nWhy Is the Cost of Levi’s Going Up?<\/h3>\n
Are Consumers Noticing the Slight Price Increases on Levi’s?<\/h3>\n
What Color Jeans\u00a0are Levi’s Most Popular?<\/h3>\n
When Did Levi Strauss Start Selling Jeans?<\/h3>\n
These Country Stars Have Battled Cancer<\/h2>\n
38 Country Songs Every Fan Should Know By Heart<\/h2>\n