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All 12 singers on CBS’ new singing competition show The Road<\/em><\/a> get the chance to open for Keith Urban<\/a> on television, but the winner gets a prize that will last a bit longer.<\/p>\n In fact, the champion will have plenty of what’s needed to begin his or her next chapter: Money.<\/p>\n Related<\/strong><\/em>: Who Is On ‘The Road’? Meet All 12 Singers<\/a><\/p>\n Unlike most\u00a0singing competition shows, CBS is being very transparent about what the winner gets. That could be because it’s an impressive package, comparatively (more on that in a moment).<\/p>\n The winner of\u00a0The Road<\/em>\u00a0is going to get a $250,000 cash prize, a recording contract, a Red Bull prize package and a performance slot at Stagecoach Country Music Festival next April in California.<\/p>\n The $250,000 cash prize is what stands out. As far as we can tell, that’s more than American Idol<\/em> <\/a>or The Voice<\/a><\/em>, but not the most ever.<\/p>\n When American Idol<\/em> began, the winner took home $1 million, plus a car or truck and more. Future success was also all but guaranteed.<\/p>\n But after winners No. 8 or No. 9, it became more difficult.<\/p>\n In 2024, Chayce Beckham<\/a>‘s song “23” hit No. 1 on radio airplay charts, making him the first new winner with a hit<\/a> since Phillip Phillips in 2012.\u00a0Before Beckham, the last time a country American Idol<\/em> winner debuted at No. 1, it was Carrie Underwood<\/a> with “Jesus Take the Wheel.”<\/p>\n More recent reporting indicates that the American Idol<\/em> prize<\/a> has shrank to either $250,000 or $100,000 and there’s no longer a car or even a cool trophy (per Beckham, to Taste of Country).<\/p>\n That would put Idol in line with The Voice<\/em>, which has always offered winners $100K<\/a>, plus a recording contract\u00a0(that has almost literally never paid off for the winner).<\/p>\n The winner of America’s Got Talent<\/em> does get a bigger financial prize, but there’s a catch. The $1 million grand prize<\/a> is paid out across 40 years. If you want the lump sum, it’s far less, perhaps as little as $300,000.<\/p>\n Meet the 12 singers on The Road<\/em>, a new reality series coming to CBS on Oct. 19. After each week, this list will be updated to reflect who is remaining on the show, and who was sent home. <\/p>\n<\/div>\n Gallery Credit: Billy Dukes<\/a><\/p>\n<\/div>\n Photos of Keith Urban and Nicole Kidman, through their years. The couple married in 2006 but in September 2025 it was revealed they’d separated.<\/p>\n<\/div>\n Gallery Credit: Billy Dukes<\/a><\/p>\n<\/div>\n<\/div>\n\n
What Does the Winner of The Road<\/em> Get?<\/h3>\n
How Does the Road Prize Compare To American Idol, The Voice<\/em>?<\/h3>\n
Who Is On ‘The Road’? Meet the 12 Singers On CBS’ New Reality Show<\/h2>\n
Keith Urban and Nicole Kidman’s Relationship Through the Years<\/h2>\n