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JAY-Z<\/a> once gave Top Dawg Entertainment President Terrence \u201cPunch\u201d Henderson some sage advice concerning Kendrick Lamar<\/a>\u2018s career, and those words have \u201cstuck\u201d with him to this day.<\/p>\n During an in-depth sit-down with Elise Not Elise, the record executive was asked if he and the TDE crew had any hesitations about releasing To Pimp a Butterfly<\/em><\/a> given how left-field it was compared to Kendrick\u2019s previous projects.<\/p>\n Punch answered by recalling a particularly impactful conversation he had with Hov during a studio session between SZA<\/a> (who he also manages) and Beyonc\u00e9<\/a>.<\/p>\n \u201cWhile we were working on To Pimp a Butterfly<\/em>, me and SZA would go to Beyonc\u00e9\u2019s sessions \u2014 [SZA] was writing for her,\u201d he said. \u201cJAY-Z was there every night so I had a chance to talk to him and I told him, \u2018Yo, we\u2019re about to drop this album that\u2019s gonna piss off the whole fanbase.\u2019<\/p>\n \u201cHis response was, \u2018Good, do it n0w so they can\u2019t never put you in a box.\u2019 That stuck with me, for sure. It gave me more confidence like, Yeah, we\u2019re on the right track, for sure<\/em> \u2026 There are rules that are set, but geniuses know when to break those rules.\u201d<\/p>\n