\t\t\t\t\t\t<\/p><\/div>\n<\/p><\/div> \t\t\t\t\tNEW YORK, NEW YORK \u2013 OCTOBER 15: iHeartMedia\u2019s AudioCon hosts fireside chat with Bob Pittman (iHeartMedia) and Jon Bon Jovi (singer-songwriter, musician, actor and philanthropist) at the iHeartHQ in New York City on October 15, 2025 in New York City. (Photo by Dave Kotinsky\/Getty Images for iHeartMedia)<\/span><\/p>\n \t\t\t\t\t\t\t\t\tPhoto Credit: Dave Kotinsky\/Getty Images for iHeartMedia Jon Bon Jovi, Legendary Singer, Songwriter, Musician, Actor, and Philanthropist Bob Pittman, Chairman and CEO, iHeartMedia<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe research also highlighted additional ways technology is impacting key consumer beliefs and behaviors, with other key findings from the report including:<\/p>\n \t\tEditor\u2019s picks<\/p>\n<\/h2>\n<\/section>\n \n\tThis study offers an opportunity for marketers to better align with the evolving expectations of consumers. Because of the algorithmic feed consumers are immersed in, giving them escape hatches of human-made content is essential. By thoughtfully balancing precision targeting with live, broad-reach media experiences, brands can foster shared experiences that connect rather than divide. Integrating trusted, conversational channels alongside targeted media buys \u2014 and amplifying authentic, human-led content \u2014 can help campaigns resonate more deeply and drive meaningful engagement across audiences. In today\u2019s dynamic landscape, empathy and \u201chuman intentionality\u201d are key to building stronger, more unified connections.<\/p>\n \t\tRelated Content<\/p>\n<\/h2>\n<\/section>\n \n\t\u201cIt\u2019s important for us to remember, as marketers, that we\u2019re in a very delicate position within a turbulent time, both in America and around the world,\u201d said Bob Pittman, Chairman and CEO of iHeartMedia. \u201cIn a world of digital saturation and AI acceleration, this study reveals that consumers are not just looking for convenience\u2014they\u2019re searching for meaning. Sports, Radio, live media and human-led storytelling offer a rare sanctuary of trust, empathy, and shared experience.\u00a0 Above all, we must continue listening to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity.\u201d<\/p>\n \n\tThe findings were presented by Lisa Coffey, Chief Business Officer and Lainie Fertick, President of Insights at iHeartMedia\u2019s AudioCon 2025 today, October 15 at 5 p.m. in New York City at iHeartMedia\u2019s HQ.<\/p>\n \n\tThe \u201cHuman\u201d Consumer Methodology:<\/strong><\/a><\/p>\n \n\tThis poll was conducted by Critical Mass Media between August 8 and August 13, 2025 among a national sample of 2,007 U.S. adults. The interviews were conducted online and the data were weighted to approximate a target sample of adults based on gender, age, race, and region. Results from the full survey have a margin of error of +\/-2 percentage points.<\/p>\n \n\t8-12 Year Old Children Methodology:<\/strong><\/p>\n \n\tThe Harris Poll surveyed 522 kids between the ages of 8 and 12 in the United States in March 2025 to ask about their usage of technology, assuring them that their individual answers would remain private.<\/p>\n \t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n \n\tAbout iHeartMedia, Inc.<\/strong><\/p>\n \n\tiHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart\u2019s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with five times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit\u00a0iHeartMedia.com<\/a>\u00a0for more company information.\u00a0<\/p>\n<\/div>\n\n
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