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Get ready for a dose of nostalgia with your caffeine. Coca-Cola has revived the Mr. Pibb brand and returned it to store shelves after a 24-year hiatus.<\/p>\n
Food Dive<\/em><\/a> reports that Coca-Cola decided to revive the brand to capture the nostalgia for older generations as well as introduce new generations to a flavor us old-heads used to guzzle on the regular.<\/p>\n Back in 2021, Mr. Pibb got yanked from shelves nationwide and replaced with a slightly different version. It was rebranded to Pibb Xtra and sold only in southern parts of America.<\/p>\n Fast-forward to present-day, Dane Callis, director of sparkling flavors for Coca\u2011Cola North America, realized that they were missing out on the popularity of\u00a0“new-stalgia” lately. That’s when they decided to make the move.<\/p>\n Callis says “Consumers have long called for the Mr. Pibb brand to return.”<\/p>\n There is one slight tweak to the formula, to bring it into the new generations scope. The brand boosted the amount of caffeine in the drink by a sizeable 30 percent.<\/p>\n The previous Mr. Pibb recipe had about 40 milligrams of caffeine, while the new recipe has 54 milligrams.<\/p>\n To compare, the average cup of coffee contains around 100 milligrams of caffeine. You aren’t supposed to exceed around 400 milligrams per day.<\/p>\n Callis insists that “The spirit and persona of the brand has not changed, it\u2019s simply a reformulation, and we\u2019re going back to the name that consumers wanted and have always wanted.”<\/p>\n Pibb Xtra will not be sold now, while the revitalized Mr. Pibb is back on shelves.<\/p>\n Mr. Pibb is a direct competitor with Dr. Pepper and has a similar taste profile. Cherry and caramel notes are what are most present, with some noting a slight vanilla flavor as well.<\/p>\n Was there anything better than opening your lunch box and seeing Shark Bites packed in next to some Hi-C Ecto Cooler? A simple pleasure kids of today can’t experience. <\/p>\n What other snacks came and went from our lives in the 1990s and beyond? Follow us as we look back at some ’90s snacks that have since disappeared.<\/p>\n<\/div>\n Gallery Credit: Wood<\/a><\/p>\n<\/div>\n Enjoy 40 of the best songs from 2000 to 2009. Each one came and went like a tornado. Most deserve a little more respect 15, 20 or 25 years later.<\/p>\n<\/div>\n Gallery Credit: Billy Dukes<\/a><\/p>\n<\/div>\n<\/div>\nWill Pibb Xtra Still Be Sold?<\/h3>\n
What Flavor is Mr. Pibb?<\/h3>\n
Snacks from the ’90s That Have Disappeared<\/h2>\n
Forgotten 2000s Country Songs: 40 Great Country Hits, 2000-2009<\/h2>\n