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\n\tWhat should we make of the expanding corpus of viral clips featuring the once disgraced rapper Tekashi 6ix9ine<\/a>? Up until recently, he\u2019s been mostly outcast from the mainstream rap world, only to appear in the occasional TMZ headline for doing something ridiculous and or ethically questionable<\/a>. Perhaps because we now live in a world mediated by short-form video, 6ix9ine has become a favorite jester among streamers and content creators, racking up views for his unvarnished opinions and apparent inability to keep his mouth shut. More than simply being a car crash one can\u2019t look away from, 6ix9ine\u2019s viral run these past few months feels like a harbinger for how artists have to navigate more algorithm-driven levers of audience engagement. Despite the many reasons to hate him, 6ix9ine is uniquely built for success in this modern hellscape we\u2019ve found ourselves in.<\/p>\n \n\tAlready, 2025 has been defined by the rise of the live streamer<\/a>, especially in hip-hop. \u201cTweaker,\u201d the year\u2019s first viral hit courtesy of basketball player-turned-rapper Gelo (remember him?), premiered on the streamer N3on\u2019s Kick channel. Plaqueboymax was just nominated for a Grammy for a song he made on stream with Skepta and Fred Again. Ice Spice recently launched her own Twitch<\/a> channel, and even global pop superstars like Justin Bieber have taken to the platform<\/a>, further signs of the shifting cultural tides. More than holding captive audiences for hours at a time, streamers\u2019 main output comes from clips \u2014 moments on stream that get spliced and repackaged for maximum contagion across social feeds. There are young people pulling in six-figure salaries<\/a> by cutting together short videos from popular streamers, and 6ix9ine\u2019s penchant for outlandish behavior makes him a prime candidate for clip saturation.<\/p>\n \n\tThere\u2019s his recent DJ Vlad interview, during which he describes the physical altercations and beefs he was famously involved in before going to jail. In one clip, he describes a brawl between his associates and Trippie Redd in cartoonish detail. He also defends allegations that he snitched, citing the recent wave of hip-hop snitching allegations. He talks about being locked up with Diddy, where he apparently asked the disgraced rap mogul why he wasn\u2019t invited to his alleged \u201cFreak Offs.\u201d Each of these moments spread across my For You Page in the form of individual cuts, then as part of compilations with titles like \u201c6ix9ine core.\u201d<\/p>\n