{"id":53227,"date":"2025-12-04T23:36:31","date_gmt":"2025-12-04T23:36:31","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2025\/12\/04\/how-spotify-found-your-listening-age-for-2025-wrapped\/"},"modified":"2025-12-04T23:36:31","modified_gmt":"2025-12-04T23:36:31","slug":"how-spotify-found-your-listening-age-for-2025-wrapped","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2025\/12\/04\/how-spotify-found-your-listening-age-for-2025-wrapped\/","title":{"rendered":"How Spotify Found Your Listening Age for 2025 Wrapped"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tBy now, your TikTok For You Page and Instagram Stories have been flooded with people sharing their <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/bad-bunny-biggest-artist-2025-spotify-wrapped-1235476419\/\">Spotify Wrapped data <\/a>\u2014 the usual rundown of top artists, songs, and genres. But this year, <a href=\"https:\/\/www.rollingstone.com\/t\/spotify\/\" id=\"auto-tag_spotify\" data-tag=\"spotify\">Spotify<\/a> added a playful twist that has taken over the discourse: a new \u201cListening Age\u201d function, which assigns users an age based on the music they consumed in 2025.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cAge is just a number. So don\u2019t take this personally,\u201d the Spotify slide warns, before revealing each user\u2019s calculated listening age.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tHow exactly did Spotify land on that number, though? Marc Hazan, Spotify\u2019s SVP of Marketing and Partnerships, says the company\u2019s creatives, editors, and data scientists built the Listening Age metric around the concept of a \u201creminiscence bump,\u201d a person\u2019s tendency to gravitate toward music released during their youth.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tTo get there, the streaming platform analyzed the release dates of every track a person streamed this year, identified the five-year span where their listening was most concentrated relative to other listeners their actual age, and then hypothesized what that span would suggest if the user were in their late teens or early adulthood when that music first came out.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tFor this reporter (hi, me, Tom\u00e1s Mier), Wrapped landed on a listening age of 30 \u2014 not far off from my actual age of 27 \u2014 because I was \u201cinto music from the early 2010s.\u201d For someone who listened to a lot of music from the Seventies, though, Spotify hypothesized that their formative years would\u2019ve been around that time, landing them around a listening age of 63.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tWe polled the<em> Rolling Stone<\/em> staff on their listening ages \u2014 and the results were pure chaos. One social editor clocked in at 21, another 78. The youngest was 17, while one of our editors-in-chief landed at a wise 71. Even some of our youngest staffers were \u201clistening like\u201d forty-somethings or septuagenarians. The average listening age of our newsroom? A very respectable 55 years old.<\/p>\n<section class=\"brands-most-popular \/\/ editors-pick-module lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tEditor\u2019s picks<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cWhat inspired the idea for Listening Age was the insight that Gen Z and Gen Alpha users are more likely to listen to music across different genres and decades than previous users,\u201d Hazan tells <em>Rolling Stone<\/em>. \u201cSo, we thought it would be fun to \u2018age\u2019 listeners based solely on their music taste \u2013 whether that means you listen like a 17-year-old, or like an 85-year-old.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tOn X, several Listening Age-related posts and memes quickly went viral, poking fun at what the listening age might actually mean about those with ages far off from their real age.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u00a0One post with nearly <a href=\"https:\/\/x.com\/vicwingly\/status\/1996298605616042480?s=20\" rel=\"nofollow\" target=\"_blank\">four million views read<\/a>, \u201cher spotify listening age was 19 you sick fuck.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<a href=\"https:\/\/x.com\/stinkbug\/status\/1996298481485398148?s=20\" rel=\"nofollow\" target=\"_blank\">Another read<\/a>, \u201cI think if your listening age on spotify wrapped is older than your actual age it\u2019s cool and good and it makes you intelligent and interesting. if your listening age is below your actual age you need a psychiatric evaluation to understand why you\u2019re the way that you are.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAnother joked, \u201cspotify listening age gap relationship.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tEven some stars jumped in on the Listening Age chaos. Karol G clocked in at 51 thanks to her love of early Nineties music. Gracie Abrams landed at 73 because she\u2019d been deep into the late Sixties. And Charli XCX? Her listening age came in at 75. So <em>Brat<\/em>!<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules trending-in-article lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cListening Data does what wrapped does best \u2013 turns listening habits into conversation. Everyone responds to their Listening Age differently,\u201d Hazan says. \u201cSome love discovering they skew \u2018old,\u2019 others laugh or cringe at being unexpectedly \u2018young.\u2019 The point is to spark conversation and give people space to see themselves through their own lens.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tHazan says that the Listening Age feature has been an \u201cearly standout\u201d hit from their Wrapped data this year, which Spotify revealed was their biggest yet, reaching 200 million users and more than 500 million shares in just the first 24 hours.\u00a0Yesterday, the platform also shared its year-end data, revealing that Bad Bunny was the <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/bad-bunny-biggest-artist-2025-spotify-wrapped-1235476419\/\">biggest artist of 2025<\/a> globally with 19.8 billion streams.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/spotify-listening-age-how-to-find-calculated-1235477743\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, your TikTok For You Page and Instagram Stories have been flooded with people sharing their Spotify Wrapped data \u2014 the usual rundown&#8230;<\/p>\n","protected":false},"author":5,"featured_media":53228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-53227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/53227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=53227"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/53227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/53228"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=53227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=53227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=53227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}