{"id":54218,"date":"2025-12-19T19:46:53","date_gmt":"2025-12-19T19:46:53","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2025\/12\/19\/will-youtubes-exit-from-billboard-charts-be-good-or-bad-for-hip-hop\/"},"modified":"2025-12-19T19:46:53","modified_gmt":"2025-12-19T19:46:53","slug":"will-youtubes-exit-from-billboard-charts-be-good-or-bad-for-hip-hop","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2025\/12\/19\/will-youtubes-exit-from-billboard-charts-be-good-or-bad-for-hip-hop\/","title":{"rendered":"Will YouTube&#8217;s Exit From Billboard Charts Be Good or Bad for Hip-Hop?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tOn Wednesday, <a href=\"https:\/\/www.rollingstone.com\/t\/youtube\/\" id=\"auto-tag_youtube\" data-tag=\"youtube\">YouTube<\/a> <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/youtube-stop-submitting-data-billboard-charts-1235486500\/\">announced<\/a> that it will stop sharing <a href=\"https:\/\/www.rollingstone.com\/t\/streaming\/\" id=\"auto-tag_streaming\" data-tag=\"streaming\">streaming<\/a> data with <em>Billboard<\/em> for its U.S. music <a href=\"https:\/\/www.rollingstone.com\/t\/charts\/\" id=\"auto-tag_charts\" data-tag=\"charts\">charts<\/a> starting next year, citing what they describe as an \u201coutdated\u201d system that weighs streams from paid subscribers more favorably than those from ad-supported users. Lyor Cohen, YouTube\u2019s Global Head of Music, said the system \u201cdoesn\u2019t reflect how fans engage with music today and ignores the massive engagement from fans who don\u2019t have a subscription.\u201d The move came after <em>Billboard<\/em> announced plans to calibrate its metrics to better balance the weight of paid streams versus ad-supported. For YouTube, which says it will continue to track its own streaming metrics, the move was too little too late.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIn a statement, a representative for <em>Billboard <\/em>said they hoped YouTube would reconsider the move.<em> <\/em>\u201cIt is our hope that YouTube reconsiders and joins <em>Billboard<\/em> in recognizing the reach and popularity of artists on all music platforms and in celebrating their achievements through the power of fans and how they interact with the music that they love.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe machinations behind <em>Billboard<\/em>\u2019s chart calculations have been a perennial source of controversy in the music industry. Already this year, the brand has introduced other changes to its charts, as artists have done everything from bundling concert merch and re-releasing deluxe editions of albums in order to game the system. (<em>Billboard <\/em>and <em>Rolling Stone<\/em> are both owned by the same parent company, Penske Media Corporation.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tOne major implication of <em>Billboard<\/em>\u2019s latest change has to do with the status of <a href=\"https:\/\/www.rollingstone.com\/t\/hip-hop\/\" id=\"auto-tag_hip-hop\" data-tag=\"hip-hop\">hip-hop<\/a> on the charts. Earlier this year, a torrent of discourse was set off as news broke that, for the first time in decades, there were <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/billboard-hot-100-no-rap-songs-top-40-1235456294\/\">no hip-hop songs<\/a> in the Top 40 of the publication\u2019s Hot 100 chart. In the wake of the industry-spanning <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/drake-kendrick-lamar-beef-explained-1235015540\/\">rap feud<\/a> of 2024, and with controversies around snitching and incarceration, many came to the conclusion that rap\u2019s influence in popular culture was waning. Others suggested that the genre was simply returning to its more subcultural roots.\u00a0<\/p>\n<section class=\"brands-most-popular \/\/ editors-pick-module lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tEditor\u2019s picks<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<em>Billboard<\/em>\u2019s latest change, and YouTube\u2019s subsequent action, point to a more structural issue. Perhaps rap isn\u2019t any less popular than it\u2019s been in the past, and it is in fact our units of measurement that are off. That sentiment started gaining traction this week, as commentators noted how the rule change would place more <a href=\"https:\/\/www.hotnewhiphop.com\/965601-billboard-major-rule-change-shake-up-hip-hop-sales-hip-hop-news\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">emphasis on pure streams<\/a>, and predicted that this would in turn be a boon to rap\u2019s place on the charts.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tYouTube\u2019s move, however, creates yet another wrinkle. Without data from arguably the biggest player in the world of streaming, <em>Billboard<\/em>\u2019s charts run the risk of excluding the listening habits of young people, further skewing the charts away from hip-hop. YouTube remains a dominant streaming app among Gen Z and Gen Alpha especially, and a cursory look at the app\u2019s music charts \u2014 Pooh Shiesty\u2019s \u201cFDO\u201d music video, for instance, is among today\u2019s top performers \u2014 shows how influential hip-hop remains among young listeners.<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules trending-in-article lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tCommenting on YouTube\u2019s decision to stop sharing its data, the independent musician Russ argued that the change would diminish the influence of the <em>Billboard<\/em> charts compared to other platforms and metrics. \u201cOnce YouTube isn\u2019t counted, Billboard stops being THE scoreboard and becomes A scoreboard,\u201d <a href=\"https:\/\/x.com\/russdiemon\/status\/2001416473319813407\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">he wrote<\/a> in a post on X.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThat might ultimately not be such a bad thing. Younger listeners, and listeners who perhaps can\u2019t afford a paid subscription to a streaming platform, are, in fact, still listeners. And beyond the bragging rights of a Number One record, having a more balanced metric for what music is <em>actually<\/em> moving the culture only makes things better for both artists and listeners.\u00a0\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/youtube-billboard-chart-changes-hip-hop-1235486815\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, YouTube announced that it will stop sharing streaming data with Billboard for its U.S. music charts starting next year, citing what they&#8230;<\/p>\n","protected":false},"author":5,"featured_media":54219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-54218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/54218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=54218"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/54218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/54219"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=54218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=54218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=54218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}