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RCA<\/a> is reviving Jive Records as a standalone label, the company announced today (February 3). Former UnitedMasters executives Mike Weiss and David Melhado will serve as co-presidents of the revamped imprint. They’ll run operations from Sony Music<\/a>\u2019s New York City headquarters.<\/p>\n The announcement comes more than a decade after RCA shut down<\/a> Jive, along with Arista Records and J Records. All three labels were dissolved into RCA\u2019s roster in the wake of Sony\u2019s 2008 merger with BMG, RCA\u2019s parent company. RCA relaunched Arista as a standalone imprint in 2018.<\/p>\n Founded in 1981 by Clive Calder, Jive was run by Barry Weiss\u2014Mike Weiss\u2019 father\u2014from 1995 through 2011. The younger Weiss, who joined the imprint in 1982, helped build Jive into an incubator for prominent 1990s rap acts like A Tribe Called Quest<\/a>, DJ Jazzy Jeff<\/a>, and Boogie Down Productions<\/a>. Jive also went on to make a name in the pop space. During its peak commercial years in the late \u201890s and early 2000s, it was home to artists including Britney Spears<\/a>, Aaliyah<\/a>, *NSYNC<\/a>, the Backstreet Boys<\/a> and Usher<\/a>. BMG bought Jive in 2002.<\/p>\n \u201cJIVE Records is deeply personal to me\u2013it shaped entire generations and the way I learned this business,\u201d Mike Weiss shared in a statement. \u201cRelaunching this iconic label with David allows us to carry forward JIVE\u2019s legacy of creative and operational excellence while proving that major labels can deliver both innovation and fairness for artists.\u201d<\/p>\n<\/div>\n