{"id":57846,"date":"2026-02-11T01:21:30","date_gmt":"2026-02-11T01:21:30","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2026\/02\/11\/bad-bunny-super-bowl-halftime-show-brings-in-128-million-viewers\/"},"modified":"2026-02-11T01:21:30","modified_gmt":"2026-02-11T01:21:30","slug":"bad-bunny-super-bowl-halftime-show-brings-in-128-million-viewers","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2026\/02\/11\/bad-bunny-super-bowl-halftime-show-brings-in-128-million-viewers\/","title":{"rendered":"Bad Bunny Super Bowl Halftime Show Brings in 128 Million Viewers"},"content":{"rendered":"


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The big game set an\u00a0all-time media record at\u00a0137.8 million viewers watched in the second quarter<\/p>\n<\/p><\/div>\n

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\n\tAs America continues to bask in the glow of Bad Bunny<\/a>\u2018s monumental Super Bowl LX halftime show<\/a>, the numbers are in on the big game. On Tuesday, Feb. 10, Nielsen Big Data + Panel announced that Bad Bunny\u2019s performance helped set a new record for peak viewership at 137.8 million viewers turning in the second quarter, drawing in an average of 124.9 million viewers for the game. <\/p>\n

\n\tThe star\u2019s halftime show drew in 128.2 million bringing it in as one of the most-watched performances in Super Bowl<\/a> history. Kendrick Lamar\u2019s remains the title holder <\/a>\u2014 the GNX<\/em> hip-hop legend set it last year with 133.5 million viewers <\/a>tuning in, outpacing Michael Jackson\u2019s iconic set that forever-changed halftime show DNA in 1993 and brought in 133.4 million viewers. A year after Lamar delivered a performance steeped in political symbolism and took a national jab at Drake amid their infamous feud, Bad Bunny\u2019s own turn on the field immediately became a celebration of resilience, joy, and hope as he opened his show at Levi\u2019s Stadium in Santa Clara, California with the declaration, \u201cQue rico es ser Latino.\u201d While there isn\u2019t a direct English translation, the words mean something similar to, \u201cHow great it is to be Latino.\u201d<\/p>\n

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\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n

\n\tThe star also made history as the first artist to perform entirely in Spanish at the Super Bowl halftime show. His performance was packed with references to Latino culture and saw the artist singing \u201cTit\u00ed Me Pregunt\u00f3\u201d as he weaved past people cutting cane with machetes, stopping by\u00a0a\u00a0piragua\u00a0<\/em>(Puerto Rican shaved ice) stand, delivering several hits from the rooftop of the famed casita (his\u00a0Deb\u00ed Tirar M\u00e1s Fotos<\/em>\u00a0world tour centerpiece), inviting the likes of Lady Gaga and Ricky Martin to the stage, hanging from electric poles as he performed political-party track \u201cEl Apag\u00f3n,\u201d and bellowing \u201cGod bless Am\u00e9rica!\u201d before listing nearly every country in the Americas from Chile in the south to Canada in the north.<\/p>\n

\n\tNews of this year\u2019s Super Bowl\u2019s record-breaking viewership also arrives as Bad Bunny\u2019s music spiked in Spotify streams<\/a>, with a 470 percent increase in the U.S. and 210 percent increase in global streams. As of Monday morning, Bad Bunny was also occupying the\u00a0top six spots\u00a0of Spotify\u2019s U.S. Daily Top Songs Chart. For his part, Martin is also experiencing a significant spike at 145 percent in the U.S. In addition to the streaming surges, Bad Bunny\u2019s \u201cDtMF\u201d also re-entered the\u00a0Billboard<\/em> Hot 100<\/a>\u00a0at Number 10.<\/p>\n<\/div><\/div>\n


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