{"id":57952,"date":"2026-02-12T16:39:29","date_gmt":"2026-02-12T16:39:29","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2026\/02\/12\/red-clay-strays-and-matt-rife-team-up-for-if-i-didnt-know-you-video\/"},"modified":"2026-02-12T16:39:29","modified_gmt":"2026-02-12T16:39:29","slug":"red-clay-strays-and-matt-rife-team-up-for-if-i-didnt-know-you-video","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2026\/02\/12\/red-clay-strays-and-matt-rife-team-up-for-if-i-didnt-know-you-video\/","title":{"rendered":"Red Clay Strays and Matt Rife Team Up for &#8216;If I Didn&#8217;t Know You&#8217; Video"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tComedian <a href=\"https:\/\/www.rollingstone.com\/t\/matt-rife\/\" id=\"auto-tag_matt-rife\" data-tag=\"matt-rife\">Matt Rife<\/a> meets a woman on a bus, forges a bond, and then lets her get away in the music video for the <a href=\"https:\/\/www.rollingstone.com\/t\/red-clay-strays\/\" id=\"auto-tag_red-clay-strays\" data-tag=\"red-clay-strays\">Red Clay Strays<\/a>\u2019 new song \u201cIf I Didn\u2019t Know You.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tDirected by Matthew Coleman, the brother of Strays frontman Brandon Coleman, the video becomes a <em>Sliding Doors<\/em>-like search for the couple, with both <a href=\"https:\/\/www.rollingstone.com\/culture\/culture-features\/matt-rife-natural-selection-edgy-comedy-1234894139\/\">Rife<\/a> and his interest, played by Mariah Morse, struggling in vain to find the other: One is walking into a bookshop while the other is walking out. At one point, he chases down the bus he sees her board and finally is reunited. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cThe music video for \u2018If I Didn\u2019t Know You\u2019 is pretty much about a guy who feels kind of lost and alone, not really sure what he\u2019s supposed to do with his life or who he\u2019s going to spend it with. One lonely day, he\u2019s on the bus and this woman \u2013 played by Mariah Morse \u2013 walks on and just seems to be the answer to everything he\u2019s been missing,\u201d Rife says in a statement. \u201cThey have an immediate spark on this very short bus ride and then get off without really finalizing their interaction. So then my character kind of goes on this quest to find this woman who made him feel the way that she did, and hopes that she feels the same way.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"The Red Clay Strays - If I Didn&#039;t Know You (Official Video)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/XqU8W23E4-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tStrays guitarist Drew Nix wrote \u201cIf I Didn\u2019t Know You.\u201d In a statement, he says it\u2019s inspired by his own love story with his wife.<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules trending-in-article lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cOne day, I was thinking about how thankful I am to have someone who made me want to, as Johnny Cash put it, \u2018Walk the Line.\u2019 I was quite the heathen before my calling, and some of those qualities stayed with me until my wife\u2026made me want to become a better man,\u201d he says. \u201cShe had high expectations of what her husband should be, and I finally decided to grow up. I don\u2019t know what my life would look like if I\u2019d never known her, and honestly, I never want to find out.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe Red Clay Strays, who broke out in 2024 with the viral hit \u201cWondering Why,\u201d will play Stagecoach festival in April and also headline Madison Square Garden in August, along with two shows at Nashville\u2019s Bridgestone Arena in October.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.rollingstone.com\/music\/music-country\/matt-rife-red-clay-strays-if-i-didnt-know-you-video-1235515227\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comedian Matt Rife meets a woman on a bus, forges a bond, and then lets her get away in the music video for the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-57952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/57952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=57952"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/57952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/57953"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=57952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=57952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=57952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}