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Fans in multiple states have all noticed the same thing about Luke Bryan.<\/a>\u00a0He has his face plastered on billboards, and nobody knows exactly why.<\/p>\n Bryan posted a video to his over 7 million followers on Instagram<\/a> of himself driving past a billboard, of himself, and kind of getting giddy about it like a country newcomer.<\/p>\n In the video, Bryan audibly screams like a little girl when he sees the billboard off of the highway. He then quotes the billboard, saying, “Opportunity knocks, get the door. Pass it on.”<\/p>\n When I posted a screenshot of the video on the Taste of Country Facebook<\/a> page, numerous people across multiple states said that they have that same billboard near their homes.<\/p>\n People from Mississippi to California are all commenting that they are seeing the same billboard and appreciate his positivity.<\/p>\n It seems to be a campaign with a brand called Pass it On that has around 40,000 Instagram followers, or 0.54% of the followers that Bryan has.<\/p>\n The video on their profile is set to Bryan’s hit song “Most People Are Good” and shows everyday people doing good things for themselves and others.<\/p>\n It also features Bryan at the end saying “Please stay positive and appreciate every single day. When opportunity knocks, get the door.”<\/p>\n Read More:<\/strong>\u00a0Cheers! Tip One Back for the 13 Best Country Songs About Beer<\/a><\/em><\/p>\nWhat Are the Luke Bryan ‘Pass it On’ Billboards For?<\/h3>\n
Who is Behind the ‘Pass it On’ Campaign?<\/h3>\n