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\n\tThe Las Vegas performer who sued Taylor Swift<\/a> for trademark infringement<\/a> last week is asking a federal judge to drop the curtain on any drink tumblers, brushes, or other merchandise bearing Swift\u2019s The Life of a Showgirl<\/a> <\/em>album title while the case proceeds.<\/p>\n \n\tMaren Flagg, the working performer who parlayed her 2014 \u201cConfessions of a Showgirl\u201d column in Las Vegas Weekly<\/em> into a live show, a touring production, a book, a podcast, and a federally registered trademark, filed her lawsuit against Swift on March 30. In a motion for a preliminary injunction filed Tuesday, Flagg asked the court to bar Swift from selling goods under the name \u201cThe Life of a Showgirl,\u201d arguing the products are leading consumers astray and crowding her out.<\/p>\n \n\tFlagg says the U.S. Patent and Trademark Office previously \u201crefused\u201d Swift\u2019s application to register \u201cThe Life of a Showgirl,\u201d finding it \u201cconfusingly similar\u201d to Flagg\u2019s \u201cConfessions of a Showgirl\u201d mark. But Swift nonetheless proceeded to sell merchandise without modifying the rejected name, she argues.<\/p>\n \n\t\u201cThe confusion the USPTO predicted has materialized,\u201d Flagg\u2019s new filing says, claiming that eight of 10 Google searches for her \u201cexact registered mark now redirect\u201d to Swift\u2019s album title. She says the same search on YouTube returns nine consecutive hits for Swift before any results for Flagg, even though Flagg is the senior trademark holder. \u201cThis is textbook reverse confusion where a junior user\u2019s commercial dominance systematically displaces the senior user\u2019s mark in the mind of the public until consumers come to believe the originator is the imitator,\u201d the new filing states.<\/p>\n \n\t\u201c\u2019Confessions of a Showgirl\u2019 is not one mark among many for plaintiff. It is the only one she has,\u201d the new filing obtained by Rolling Stone<\/em> states. \u201c[Flagg] has built her professional identity under it for more than a decade, and she has no portfolio of alternative brands, no corporate backing, and no global marketing operation to compete for consumer attention. Defendants have all of these. That asymmetry is directly relevant to the equities, and it tips in plaintiff\u2019s favor.\u201d<\/p>\n