{"id":64011,"date":"2026-05-06T16:29:32","date_gmt":"2026-05-06T16:29:32","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2026\/05\/06\/why-is-bad-bunny-trademarking-benito-antonio\/"},"modified":"2026-05-06T16:29:32","modified_gmt":"2026-05-06T16:29:32","slug":"why-is-bad-bunny-trademarking-benito-antonio","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2026\/05\/06\/why-is-bad-bunny-trademarking-benito-antonio\/","title":{"rendered":"Why Is Bad Bunny Trademarking Benito Antonio"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<a href=\"https:\/\/www.rollingstone.com\/t\/bad-bunny\/\" id=\"auto-tag_bad-bunny\" data-tag=\"bad-bunny\">Bad Bunny<\/a> shook up the <a href=\"https:\/\/www.rollingstone.com\/t\/met-gala\/\" id=\"auto-tag_met-gala\" data-tag=\"met-gala\">Met Gala<\/a> with yet another <a data-id=\"https:\/\/www.rollingstone.com\/culture\/culture-pictures\/met-gala-fashion-2026-1235557475\/the-2026-met-gala-celebrating-costume-art-arrivals-40\/\" data-type=\"link\" href=\"https:\/\/www.rollingstone.com\/culture\/culture-pictures\/met-gala-fashion-2026-1235557475\/the-2026-met-gala-celebrating-costume-art-arrivals-40\/\">memorable look<\/a> when he dressed up as an <em>abuelo<\/em>. He showed up in intricate, aged makeup, courtesy of Mike Merino, and made a lot of noise with his literal interpretation of the Costume Institute exhibition\u2019s \u201cAging Body\u201d theme. But the Puerto Rican superstar also used his Met Gala moment to debut something new: a logo of his birth name, Benito Antonio.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAs eagle-eyed fans spotted, press pictures of Benito\u2019s glam sesh for the Met Gala show the star sitting in a director\u2019s chair with \u201cBenito Antonio\u201d in a bubbly font logo printed across the back. A similar font was used for the tag of his custom all-black tuxedo suit Zara, too.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tBad Bunny is currently in the process of filing a trademark on Benito Antonio. <a rel=\"nofollow\" data-id=\"https:\/\/tmsearch.uspto.gov\/search\/search-results\/99609301\" data-type=\"link\" href=\"https:\/\/tmsearch.uspto.gov\/search\/search-results\/99609301\" target=\"_blank\">Records<\/a> reviewed by <em>Rolling Stone<\/em> show that Benito Antonio Mart\u00ednez Ocasio, who is also identified as \u201cAKA Bad Bunny\u201d in the filings, filed to trademark \u201cBenito Antonio\u201d in January 2026. It doesn\u2019t appear that the trademark has been finalized quite yet, but the move feels aligned with the new logo.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:768px\">\n<div class=\"c-lazy-image  lrv-u-border-a-2\">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/768)*100%);\">\n<p>\t\t\t\t\t\t<\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-flex lrv-u-flex-direction-column lrv-u-align-items-center\">\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"lrv-u-text-transform-uppercase lrv-a-font-body-xs lrv-u-margin-t-050 lrv-u-text-align-center\">Eric Rojas*<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tSo, what could this all mean exactly? Some <a href=\"https:\/\/x.com\/livingblase\/status\/2051509447759999116?s=20\" rel=\"nofollow\" target=\"_blank\">fans<\/a> think that this could mean a new chapter, with Bad Bunny retiring his moniker and performing under his birth name. Meanwhile, <a rel=\"nofollow\" href=\"https:\/\/x.com\/livingblase\/status\/2051509447759999116?s=20\" target=\"_blank\">other<\/a> fans are convinced that the new logo signals a new musical era.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tRepresentatives for Bad Bunny did not immediately return\u00a0<em>Rolling Stone\u2019s<\/em>\u00a0request for comment.<\/p>\n<section class=\"brands-most-popular \/\/ recirculation-modules trending-in-article lrv-u-margin-tb-2 lrv-u-border-a-2 u-box-shadow-5-5 lrv-u-padding-lr-1 a-span1 u-padding-b-1@tablet u-overflow-hidden\">\n<h2 id=\"section-heading\" class=\"c-heading larva  lrv-u-text-align-center u-border-color-black a-font-theme-primary-xxs lrv-u-color-black lrv-u-text-transform-uppercase u-letter-spacing-0063 lrv-u-padding-t-050 u-padding-b-0375@tablet lrv-u-padding-b-050@mobile-max lrv-u-border-b-2\">\n<p>\t\tTrending Stories<\/p>\n<\/h2>\n<\/section>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tBenito himself hasn\u2019t confirmed anything, so these fan theories could pan out \u2014 or be totally baseless. But details from the trademark filing signify that the musician may be taking an entrepreneurial step into the fashion industry with his own clothing brand. The trademark application was filed under a clothing class and \u201cties as clothing; belts for clothing; belts of leather for clothing,\u201d were listed as the items the trademark was intended to use. Sure, Bad Bunny could be plotting a merch drop related to his current <em><a data-id=\"https:\/\/www.rollingstone.com\/music\/music-album-reviews\/bad-bunny-debi-tirar-mas-fotos-review-1235226562\/\" data-type=\"link\" href=\"https:\/\/www.rollingstone.com\/music\/music-album-reviews\/bad-bunny-debi-tirar-mas-fotos-review-1235226562\/\">Deb\u00ed Tirar M\u00e1s Fotos<\/a><\/em> <a data-id=\"https:\/\/www.rollingstone.com\/music\/music-lists\/bad-bunny-tour-dates-best-moments-highlights-1235489060\/\" data-type=\"link\" href=\"https:\/\/www.rollingstone.com\/music\/music-lists\/bad-bunny-tour-dates-best-moments-highlights-1235489060\/\">world tour<\/a>, but the items listed aren\u2019t typical apparel, like a t-shirt or baseball hat.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe musician has worked with fashion brands in the past, most recently Zara. The Spanish retailer designed his outfit for his historic <a data-id=\"https:\/\/www.rollingstone.com\/music\/music-news\/bad-bunny-super-bowl-performance-1235513007\/\" data-type=\"link\" href=\"https:\/\/www.rollingstone.com\/music\/music-news\/bad-bunny-super-bowl-performance-1235513007\/\">Super Bowl halftime show performance<\/a>, which featured a symbolic cream jersey that read \u201cOCASIO\u201d on the back and \u201c64\u201d on the front. Bad Bunny revealed that the jersey was a tribute to his late uncle Cutito, who was born in 1964. Did Benito create his own fashion line, specifically one named after his given name in a nod to his heritage? It\u2019s certainly sounds like something up his alley, and could be the perfect way to keep honoring his Puerto Rican roots. For now, we\u2019ll have to wait and see.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.rollingstone.com\/music\/music-latin\/bad-bunny-benito-antonio-trademark-1235558033\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bad Bunny shook up the Met Gala with yet another memorable look when he dressed up as an abuelo. He showed up in intricate,&#8230;<\/p>\n","protected":false},"author":9,"featured_media":64012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-64011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latin","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/64011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=64011"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/64011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/64012"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=64011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=64011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=64011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}