{"id":68986,"date":"2026-07-21T22:39:55","date_gmt":"2026-07-21T22:39:55","guid":{"rendered":"https:\/\/musicianvoice.com\/index.php\/2026\/07\/21\/are-newjeans-really-back-pitchfork\/"},"modified":"2026-07-21T22:39:55","modified_gmt":"2026-07-21T22:39:55","slug":"are-newjeans-really-back-pitchfork","status":"publish","type":"post","link":"https:\/\/musicianvoice.com\/index.php\/2026\/07\/21\/are-newjeans-really-back-pitchfork\/","title":{"rendered":"Are NewJeans Really Back? | Pitchfork"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>It&#8217;s been a long road for <a href=\"https:\/\/pitchfork.com\/artists\/new-jeans\/\">NewJeans<\/a>, from the halcyon days of their chart-topping <a href=\"https:\/\/pitchfork.com\/reviews\/albums\/newjeans-get-up-ep\/\"><em>Get Up<\/em> EP<\/a>, to a yearslong legal dispute tied to allegations of workplace mistreatment and copyright infringement, to a failed attempt to rebrand as NJZ. The K-pop group officially announced a <a href=\"https:\/\/pitchfork.com\/news\/newjeans-announce-hiatus-following-court-battle-with-label\/\">hiatus<\/a> in 2025, and there has been little news since then\u2014until today (July 21), when their label, HYBE imprint ADOR, released a series of short videos featuring the group\u2019s four remaining members, Hyein, Haerin, Hanni, and Minji. (A fifth member, Danielle, acrimoniously parted ways with ADOR late last year.) ADOR introduced the clips\u2019 \u201ccommemorative content\u201d to mark the fourth anniversary of NewJeans\u2019 debut, adding, \u201cWe plan to announce NewJeans&#8217; specific activity plans and methods after discussions are completely finalized.\u201d It\u2019s still unclear what, exactly, that new activity will look like, but in the meantime, it\u2019s worth revisiting the thorny history behind one of the most successful K-pop acts of the 2020s.<\/p>\n<h2>The Debut<\/h2>\n<p>NewJeans officially launched in 2022 as a five-piece, made up of singers Hyein, Haerin, Minji, Hanni, and Danielle. They emerged under the supervision and support of mentor and lead producer Min-Hee Jin, a former SME Entertainment creative director who helped shape Girls Generation, Exo, Red Velvet, and more. (Min became ADOR\u2019s CEO in 2021.) NewJeans\u2019 first three songs\u2014\u201cAttention,\u201d \u201cHype Boy,\u201d and  \u201cCookie\u201d\u2014found immediate success, with \u201cHype Boy\u201d becoming the longest-running song on the Billboard Global 200 by a K-pop girl group in history. All three tracks appeared on their eponymous debut EP, which landed in August 2022.<\/p>\n<h2>The (Even Bigger) Hits<\/h2>\n<p>By 2023, NewJeans had established themselves beyond the Korean market. The <em>Get Up<\/em> EP, which featured the hits \u201cSuper Shy\u201d (co-written by Erika de Casier) and \u201cETA,\u201d topped the Billboard 200. That same year, they became the first K-pop girl group to perform at Lollapalooza, a set that also marked their live debut in the States. They later broke the Guinness World Record for the fastest K-pop group to reach one billion streams on Spotify.<\/p>\n<h2>The Label Drama<\/h2>\n<p>There seemed to be no ceiling for NewJeans\u2019 meteoric rise. That changed in 2024, when HYBE launched an <a data-offer-url=\"https:\/\/www.billboard.com\/business\/record-labels\/hybe-audit-newjeans-label-ador-asks-ceo-min-heejin-step-down-1235663575\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.billboard.com\/business\/record-labels\/hybe-audit-newjeans-label-ador-asks-ceo-min-heejin-step-down-1235663575\/&quot;}\" href=\"https:\/\/www.billboard.com\/business\/record-labels\/hybe-audit-newjeans-label-ador-asks-ceo-min-heejin-step-down-1235663575\/\" rel=\"nofollow noopener\" target=\"_blank\">audit<\/a> of Min over <a data-offer-url=\"https:\/\/variety.com\/2024\/music\/news\/k-pop-hybe-alleged-breakaway-newjeans-ador-1235980348\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/variety.com\/2024\/music\/news\/k-pop-hybe-alleged-breakaway-newjeans-ador-1235980348\/&quot;}\" href=\"https:\/\/variety.com\/2024\/music\/news\/k-pop-hybe-alleged-breakaway-newjeans-ador-1235980348\/\" rel=\"nofollow noopener\" target=\"_blank\">allegedly<\/a> trying to take ADOR independent (Min, in turn, publicly accused HYBE of, among other things, copying NewJeans\u2019 style and choreography when it launched another group, ILLIT). The dispute eventually resulted in Min\u2019s removal as ADOR\u2019s CEO, a shake-up NewJeans\u2019 members publicly disavowed. In a surprise <a data-offer-url=\"https:\/\/www.billboard.com\/pro\/newjeans-livestream-demand-hybe-re-hire-ador-ceo-min-hee-jin\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.billboard.com\/pro\/newjeans-livestream-demand-hybe-re-hire-ador-ceo-min-hee-jin\/&quot;}\" href=\"https:\/\/www.billboard.com\/pro\/newjeans-livestream-demand-hybe-re-hire-ador-ceo-min-hee-jin\/\" rel=\"nofollow noopener\" target=\"_blank\">YouTube livestream<\/a>, all five artists expressed discontent with HYBE\u2019s management, and brought up labor concerns including alleged workplace harassment and the label\u2019s leaking of proprietary personal information. They ended the video by urging HYBE chairman Bang Si-hyuk to reinstate Min by September 25, 2024.<\/p>\n<p>\u201cLike how we have our own and individual thoughts and feelings, we have the choice to choose how we will react to each situation and we are not going to follow HYBE\u2019s every order blindly,\u201d Hanni said in the video. \u201cWe are more than well aware that this is getting in the way of our work and that we should be treated much much better than how we are right now.\u201d Despite their efforts, Min resigned from HYBE.<\/p>\n<h2>The Name Change and the Hiatus<\/h2>\n<p>In February 2025, NewJeans gave an <a data-offer-url=\"https:\/\/www.cnn.com\/2025\/02\/06\/style\/newjeans-kpop-new-name-hnk-intl\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.cnn.com\/2025\/02\/06\/style\/newjeans-kpop-new-name-hnk-intl&quot;}\" href=\"https:\/\/www.cnn.com\/2025\/02\/06\/style\/newjeans-kpop-new-name-hnk-intl\" rel=\"nofollow noopener\" target=\"_blank\">exclusive interview<\/a> to CNN where they revealed a new name: NJZ. The approach was intended to serve as a loophole in their exclusive contract with ADOR; however, a South Korean court <a href=\"https:\/\/www.bbc.com\/news\/articles\/cgr2vplwjeeo\">ruled<\/a> that the group had not managed to prove \u201csignificant negligence\u201d by the label, and barred them from signing individual contracts. During a live performance at ComplexCon Hong Kong in March, the group declared that <a href=\"https:\/\/pitchfork.com\/news\/newjeans-announce-hiatus-following-court-battle-with-label\/\">they were going on hiatus<\/a>, with the members noting, \u201cIt wasn\u2019t an easy decision, but we believe this is something we need to do at this moment.\u201d Later that year, a separate South Korean court ruled that the group must honor their seven-year contract with ADOR, which is set to expire in 2029.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/pitchfork.com\/story\/are-newjeans-really-back\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a long road for NewJeans, from the halcyon days of their chart-topping Get Up EP, to a yearslong legal dispute tied to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":68987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[44],"class_list":["post-68986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latin","tag-pop","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/68986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=68986"}],"version-history":[{"count":0,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/posts\/68986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media\/68987"}],"wp:attachment":[{"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=68986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=68986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicianvoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=68986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}