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\n\tWe need to talk about the hologram in Taylor Swift<\/a>\u2019s apartment. That is to say, her 2024 deep-cut \u201cChloe or Sam or Sophia or Marcus,\u201d where the singer-songwriter conjures the intriguing image of a former flame entrenched in someone new with the opening line, \u201cYour hologram stumbled into my apartment\/ Hands in the hair of somebody in darkness.\u201d\u00a0<\/p>\n \n\tReleased in 2024 as part of the extended version of her 11th album, \u201cChloe or Sam or Sophia or Marcus\u201d has become a beloved fan-favorite despite being tucked into the The Tortured Poets Department<\/em>: The Anthology <\/em><\/a>as Track 20 out of 31. It\u2019s a devastating song about being haunted by a never fully realized relationship for over a decade. Now, the song is having a moment.<\/p>\n \n\tFans online have increasingly shared their love for \u201cChloe or Sam or Sophia or Marcus\u201d in recent weeks, and it\u2019s led to a spike in streams. From Sept. 18 to the following week Sept. 25, the track saw a 37 percent increase in U.S. on-demand streams, according to Luminate. It also experienced an overall increase in average streams from about 48,600 daily streams per week to\u00a060,900 last week, a roughly 25 percent increase. While the actual daily peak of streams \u2014\u00a0 70,000, \u2014 isn\u2019t huge especially given the superstar\u2019s mega hit standards, it\u2019s a notable jump for a Swift track that only peaked at Number 36 on the Billboard Hot 100 during its debut week. \u201cChloe or Sam or Sophia or Marcus\u201d was never supposed to yield commercial success, not with all of its tortured energy about ghosts, wild horses, and what-ifs. Instead, it\u2019s more of a slow burn, a conversation starter for those that welcome total devastation via Aaron Dessner-produced piano.<\/p>\n \n