\n<\/p>\n
Jack Osbourne<\/a> has addressed the backlash from fans over the creation of an AI version of his father, Ozzy Osbourne<\/a>.<\/p>\n It was back in May that Jack, along with his mother, Sharon<\/a>, announced the creation of an interactive digital avatar of Ozzy<\/a>. \u201cHe will exist digitally as himself for as long as we have computers,\u201d Jack said at the time. \u201cYou could shoot a template for a commercial … literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”<\/p>\n Ozzy\u2019s fans overwhelmingly reacted with outrage to the announcement, claiming it tarnished the Prince of Darkness\u2019 legacy.<\/p>\n In a recent appearance on the Great Company With Jamie Laing<\/a> podcast, Jack addressed fans\u2019 anger over the project.<\/p>\n “The backlash, it was my own fault,\u201d he admitted. \u201cWe’d just kind of figured this thing out, that we were gonna do it, and I guess I wasn’t properly armed with the way to properly explain what it was.\u201d<\/p>\n Jack further noted that his father\u2019s likeness would not be used as some kind of marketing pawn. “I think people thought that next thing it’s gonna be Ozzy Osbourne selling cell phones. No.”.<\/p>\n “A lot of people are doing this now,” Jack continued, explaining the changing landscape of media. “Creating the AI model and creating the digital fingerprint of whoever \u2013 whether it’s my father or Bob Marley’s people are doing it, and Michael Jackson’s team are doing it.\u201d<\/p>\n READ MORE:<\/strong> Ozzy Osbourne Albums Ranked<\/a><\/strong><\/p>\n As Jack contended, creating the Ozzy avatar allows the Osbourne family to have control over the late rocker\u2019s image.<\/p>\n “By kind of creating this digital fingerprint, you ultimately will own the digital IP and image of that person. And so as to what it can be used for now, yeah, there’s a handful of things\u2026 But down the road, it’s where things are going. It’s no different than saying, ‘I wanna own my images of my father. I wanna own his intellectual property.\u201d’<\/p>\n Ultimately, Jack said, the project was just smart business.<\/p>\n “It’s just another avenue. And the fact that AI is what it is, it’s not going anywhere, it’s not changing. It was our choice to go, ‘Hey, we should be out in front of this, and we should not be on the back foot with having this kind of new pillar of entertainment properly locked down.'”<\/p>\n Between Black Sabbath and his solo career, Ozzy Osbourne became one of the most famous frontmen in hard rock history. Here’s a look back.<\/p>\n<\/div>\n Gallery Credit: Nick DeRiso<\/a><\/p>\n<\/div>\n<\/div>\nJack Osbourne Insists the Ozzy Avatar Won’t Be ‘Selling Cell Phones’<\/h3>\n
Ozzy Osbourne Year by Year Photos: 1969-2025<\/h2>\n