25 Marlboro Miles Rewards Smokers Could Earn in the ’90s


It’s hard to believe you could, at one time, get rewarded for smoking.

Even while anti-smoking campaigns were blasted across TV in the 1990s, smokers could earn clothing, camping equipment, and even coffee pots from buying more cigarettes.

How Marlboro Miles Worked

The Marlboro Miles program was a popular promotion throughout the ’90s and early 2000s. Each pack or carton of Marlboro cigarettes came with a specific number of miles listed on the box.

bmanonin83 via eBay

bmanonin83 via eBay

Smokers could tear the miles from the box and save them up for various rewards.

Basically, the more you smoked, the more you earned. Or maybe you had a family member who worked at a store that stocked cigarettes and would tear them off the empty cartons. (Thanks for helping me get a Marlboro tracksuit, Grandma)

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A rival brand’s Camel Cash also existed around this time, but it was Marlboro who seemed to go all out with its offerings.

Vintage Marlboro Miles Rewards

Every year or so, Marlboro would release a new catalog of items that could be earned by cashing in miles. Some were as small as a deck of cards, while others could get you a full set of luggage.

je-tilli via eBay

je-tilli via eBay

For the big collectors, you could earn something as large as a pool table. Here is a look at some of the coolest items you could earn with Marlboro Miles.

REMEMBER WHEN: 25 Marlboro Miles Rewards Smokers Earned in the ’90s

Throughout the 1990s and early 2000s, Marlboro would reward smokers with Marlboro Miles that could be cashed in for various items. From camping gear to poker sets, here is a look at some of the more unusual Marlboro Miles items from the 1990s.

Gallery Credit: Rob Carroll

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Wesley Scott

Wesley Scott is a rock music aficionado and seasoned journalist who brings the spirit of the genre to life through his writing. With a focus on both classic and contemporary rock, Wesley covers everything from iconic band reunions and concert tours to deep dives into rock history. His articles celebrate the legends of the past while also shedding light on new developments, such as Timothee Chalamet's portrayal of Bob Dylan or Motley Crue’s latest shows. Wesley’s work resonates with readers who appreciate rock's rebellious roots, offering a blend of nostalgia and fresh perspectives on the ever-evolving scene.

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