Apollo and the Latin Mafia members first played the song live during a concert earlier this summer
Omar Apollo‘s short-lived El Buki hair finally served a purpose. On Thursday, Latin Mafia released their flowy, sad boy cumbia “Hecho Para Ti,” featuring vocals from Apollo, as they channeled the late Eighties and early Nineties in their video.
The video captures retro, VHS-style footage of the Mexican trio performing the sad song with Apollo in a nightclub straight from your tío‘s album of photos from his bailador days. The video plays like a pixelated home video as Latin Mafia and Apollo perform, accompanied by a cumbia band. The performance visual is spliced with close-ups of the members of the band.
“What am I to you?/I’m too much for you/But I’m made for you,” Apollo sings en español. “My love, my love… (Oh-oh)/It’s not so far off/And it’s not so complicated.”
Apollo and Latin Mafia have been teasing the song for months, and Apollo even joined the group during a performance at Mexico City’ Pepsi Center during the band’s tour back in May.
Aside from a Colors Show rendition of “Siento que merezco más,” this marks the band’s first release since dropping their album Todos Los Días Todo el Día, which features tracks such as “Nunca He Sido Honesto,” “Me Estoy Cayendo,” and “Yo Siempre Contesto.”
“For us, Latin Mafia has no genre. We want to expand upon the Mexa sound,” Emilio de la Rosa told Rolling Stone last year. “This album is an excess of noise saturation in vocals and in production. Above all, it’s our aspirations to create a different formula in the Mexa music industry.”
For his part, Apollo joined Malcolm Todd for “Bleed” in February, after releasing his LP, God Said No, last summer.
