Morgan Wallen just took merch signing to a whole new level.
At his I’m the Problem Tour stop in Santa Clara, Calif., the country superstar was caught on camera autographing a fan’s… pack of cigarettes.
Yes, really. Not a hat. Not a shirt. Not even a boot. A full-on box of smokes.
The fan, @haleygarcia97, shared the clip on TikTok with the on-screen caption: “POV: Morgan Wallen signed your cigarettes.”
Fans lit up the comments like, well, a fresh pack of Marlboro Reds.
“Now you gotta keep the box,” one person wrote. Another called it “so cool,” while someone else just summed it up: “I love this.”
Let’s be honest — if anyone’s gonna sign a pack of cigarettes, it’s the guy whose catalog plays like a vice checklist.
Read More: 30 Best Morgan Wallen Songs Every Fan Should Know by Heart
From “Whiskey Glasses” to “You Proof,” Wallen’s lyrics are steeped in heartbreak, hangovers, and Tennessee liquor.
But this time, nicotine stole the spotlight.
More Than Just Autographs
Yes, signing a cigarette box is peak Wallen behavior. But it’s not the only time he’s gone above and beyond for fans lately — sometimes, quite literally, screen to screen.
On the first night of his Santa Clara stop, the “Last Night” singer grabbed a phone from a woman in the crowd and called her 10-year-old son on FaceTime, who couldn’t attend the show.
“What’s up, buddy?” Wallen mouthed into the camera as the stadium erupted in cheers.
The moment quickly went viral — and for good reason. How many artists pause a live set to create a one-on-one memory like that?
Still the (Chart) Problem
Meanwhile, Wallen’s latest album, I’m the Problem, isn’t just dominating social feeds — it’s dominating the charts, too.
The record just returned to No. 1 on the Billboard 200 (chart dated Aug. 9), notching its ninth nonconsecutive week in the top spot.
Read More: 10 Most Important Country Artists of the Last 10 Years, Ranked
That brings Wallen’s career total to 38 cumulative weeks at No. 1 across his three albums — giving him the fifth-most weeks at the top for any male artist in Billboard history.
So, whether he’s signing smokes, FaceTiming kids, or stacking chart-toppers, one thing is clear: Morgan Wallen is still country music’s main character.
13 Best Lyrics From Morgan Wallen’s ‘I’m the Problem’ Album, Ranked
Writing the perfect country song can’t be easy. How do you sing about similar themes, but paint the picture differently?
It truly is an art form, and Wallen rounded up some of the best songwriters in the business to help him with his latest project, I’m the Problem. So we rounded up some of the best lyrics on the 37-track collection below.
Gallery Credit: Jess Rose
