The Best New Artist category at the Latin Grammys is always one people look forward to, especially because it’s predicted some major stars in the past. (Previous recipients include Karol G, Calle 13, and Juanes.) This year’s contenders represent a diverse group, spanning pop, rock, folk genres across Latin America.
Three of the nominees include Ela Taubert, the Colombian songwriter who had a breakthrough 2024 with gigantic, upbeat bangers about love and heartbreak. Recognition also went to DARUMAS, an all-girl trio that’s been releasing a steady stream of hits over the last couple of months. And then there’s Latin Mafia, the Mexican indie band that recently bent genres in all forms on their debut album Todos Los Días Todo El Día. Below, these acts talk about what the nomination means to them.
Ela Taubert
I feel so grateful and blessed. I think every musician dreams about moment like this and it’s a category you never get nominated for again. It makes me really happy to know that this happened as a team; everyone I work with has been a huge part of my project and the music. It’s not just about me; we feel like we already won with just the nomination, which is huge.
DARUMAS
We were at home when the announcement came out to watch the livestream, and just as soon as we saw the first three letters, we all started screaming. We were like, “D-A-R-ahhhh!!!” We didn’t even hear them finish saying our name. We’re feeling like it’s so crazy and an honor to have that recognition. We haven’t been together that long, so for this to happen is unbelievable.
Latin Mafia
We were working late at night finishing the album and ended up waking up very late. When we woke up, Luigi and our parents were surrounding us, and that’s when they congratulated us and gave us the news. Our reaction was always one of amazement and excitement, as it was something that had never crossed our minds. It always means a lot because it’s widely known that many say awards don’t make an artist, but it’s always nice to have something that recognizes and gives power to all your effort, sweat, time, and work. We’re nervous about the outcome but very excited to be part of something like this — and about what we’re going to wear.
Agris
I hd been on tour when I found out. About an hour after I learned I was nominated, I played for a bunch of university students who didn’t paying attention at all. It was such a funny contrast — the Academy knows who I am, but no one else does. It felt kind of perfect, though, a slap of reality and keeping your feet on the ground. This category is such a unicorn because it feels like I still have so much to do as an artist, but it’s amazing to be recognized so early on and get that validation in your career.
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