Cracker Barrel stock panic may be premature.
While a few provocative news outlets are calling the marketing shift that led to a one-week, 10 percent drop as a “fiasco” or worse, the less sensational publications recognize it as a dip.
If you pull the lens back you realize that Cracker Barrel is actually having a pretty good year.
- On Aug. 19, Cracker Barrel revealed a new logo that eliminated the drawing of an old man sitting alongside a wooden barrel.
- Online critics labeled the move as short-sighted, dull, woke.
- Shares of Cracker Barrel Old Country Store Inc. (CBRL on NASDAQ) dropped from $59 to $50 in a matter of hours on Thursday (Aug. 21), but recovered to just over $54 by end of day.
Time to sell, right? Or, is it time to buy?
The Truth About Cracker Barrel’s Stock
We’re not going to suggest a stock strategy, but we’ll point out that — per Barron’s — CBRL stock is up 12 percent in 2025 and up 40 percent over the last 52 weeks.
CEO Julie Felss Masino is being called all kinds of ugly names, and should the company start liquidating their old-timey rocking chairs, that’s on her. Don’t start clearing space in your garage for them quite yet.
Here is how Cracker Barrel stock has done over the last six months and the last two years:
Masino took the reins in Nov. 2023, and the results have (literally) been up and down. Things were on a decline when she began. Actually, the stock was free-falling since a post-pandemic surge.
This final graphic shows the 10-year and lifetime ticker. The golden years were definitely 2018 to 2020, when the stock traded for close to $160 a share. Since then, people haven’t been buying what they were selling.
The price is about a third of what it was during its May 2019 peak.
How Does Cracker Barrel Stock Compare to Other Restaurants?
The current $55 a share price for CBRL is low compared to share prices for McDonald’s ($312), Panera ($314), Pizza Hut / Taco Bell ($147) and Dunkin’ Donuts ($106), but it’s beating Wendy’s, a company quietly chugging along at about $10 a share.
Other companies trading at a similar price as Cracker Barrel include GM and Delta Airlines, although both of those are on a different exchange.
PICTURES: Country Stars Who Went Bankrupt
There’s an old saying that it’s easy to make a million dollars in the music business, but it’s hard to hold on to one dollar. These country stars found that out the hard way when they ended up going bankrupt.
Gallery Credit: Sterling Whitaker
See the Most Played Country Song from the Year You Were Born
Who had the most played country song during the year you were born? This list is a fascinating time capsule of prevalent trends from every decade in American history. Scroll through to find your birth year and then click to listen. Some of these songs have been lost through the years, many of them for good reason!
Gallery Credit: Billy Dukes
