A Grunge Video Has Reached 2 Billion YouTube Views for First Time


Congrats are in order for Nirvana, who have the first video from the grunge era to surpass 2 billion views on YouTube. The clip that managed the feat was the one that first put them on the map, “Smells Like Teen Spirit.”

The Samuel Bayer-directed video first appeared on MTV in the fall of 1991 and went on to help Nirvana to the Best New Artist and Best Alternative Group video wins at the 1992 MTV Video Music Awards. The clip was reportedly made for an estimated budget between $30K and $50K.

The YouTube 2 Billion Views Club

At present, there are now over 100 music videos that have surpassed the 2 billion mark on YouTube. Admittedly, a majority of the clips fall in the pop, hip-hop, rap or country world, but there are a handful of other rock videos that have already reached the mark.

READ MORE: The Best Grunge Album of Each Year From 1987-1996

Twenty One Pilots have two of them. “Stressed Out” currently sits at 3.08 billion views, while “Heathens” has surpassed 2.26 billion.

The other two rock videos to reach the mark are Linkin Park‘s “Numb” at 2.51 billion and Guns N’ Roses‘ “November Rain” at 2.29 billion at press time.

At press time, Nirvana’s “Smells Like Teen Spirit” has hit the 2.008 billion view mark.

Nirvana, “Smells Like Teen Spirit”

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Sales totals, provided by Luminate, are through the end of 2024. Sales records date back to 1991.

Gallery Credit: Rob Carroll





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Edwin Brian

Edwin Brian is a dedicated music journalist who brings a unique perspective to the world of alternative rock. With a deep love for the genre, Edwin's articles cover everything from album reviews and band reunions to music history and the evolution of rock icons. His writing often revisits forgotten gems from the past while also shedding light on emerging artists, offering readers a mix of nostalgia and discovery. Whether he’s diving into Travis Barker’s tour stories or compiling essential rock albums, Edwin’s work captures the raw energy and enduring appeal of alternative music.

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