Following the massive success of its sold-out Hip-Hop excursions, LL COOL J’s global cultural platform Rock The Bells is officially expanding its live events portfolio with the launch of Rock The Bells Presents: I Need Luv Cruise. Partnering with industry-leading festival and cruise organizer Sixthman, the brand-new getaway promises an immersive R&B-centered vacation where music and connection take center stage.
Sailing from Miami to Nassau, Bahamas, aboard the Norwegian Jewel from November 15–19, 2027, the four-night excursion is designed for couples, singles, and friend groups looking for a completely different kind of experience at sea.
The inaugural voyage boasts a heavy-hitting roster of the genre’s most celebrated voices. The lineup features performances from Tank, Xscape, Ginuwine, Mýa, K. Michelle, Kenny Lattimore, Eric Benét, Kindred the Family Soul, and Eric Bellinger.
Additionally, legendary R&B group Jagged Edge is slated to perform a special port show, while elite producer Bryan-Michael Cox and DJ Aktive will also join the voyage. Additional artists and special guests are expected to be announced in the coming months.
Beyond the stage, the “I Need Luv” cruise elevates the traditional festival-at-sea model by building its programming entirely around themes of love, relationships, chemistry, and friendship. Cruisers can expect matchmaking events, candid panels with relationship experts, wellness activations, and unique networking opportunities.
“R&B has always given people the words for what they feel but don’t always know how to say. It’s how a lot of us learned to tell somebody we love them, to make things right, to start over,” said Rock The Bells founder LL COOL J. “With I Need Luv, we wanted to take that connection people already have with R&B and build an entire vacation around it. Whether you come with your partner, your friends or on your own, come see what happens when love sets sail baby.”
When not attending performances or curated events, guests will have full access to the Norwegian Jewel’s amenities, including the Gem Club Casino, Mandara Spa, multiple lounges, and specialty dining, before spending a full day ashore exploring the white-sand beaches of Nassau.
Registration for the first round of presale access is open now through October 18 at 11:59 p.m. ET via RTBINEEDLUVCRUISE.COM. The final opportunity to register for the presale concludes on October 26, with any remaining cabins becoming available to the general public on October 28 at 2:00 p.m. ET.
